A Very Orange and Gray Halloween

Every Halloween we celebrate all things orange and gray, and this year decided on a fun, interactive email. The graphic one the left was designed for a typical inbox, as well as sized for mobile with individual links for “Trick” and “Treat". The “Treat” link took viewers to a how-to page for lighting inspired Halloween decorations, while the “Trick” portion took them to a page of one-liners - some of which are listed to the right.

The result was a more than 25% open rate, and a wonderful quote from one reader, “Your marketing emails are pretty much the only ones I open.”