Challenge
Propeller client holiday boxes are a yearly tradition, and I was tasked with coming up with the concept, gift ideas that hit the budget, and the design for the inside and outside of the gift box.

Design
I worked closely with the brand & marketing team to refine and develop the theme for the year, capturing the moment. Propeller is known for giving unbranded gifts, so it was important to let the product shine. Including Polaroid snapshots of the company’s social outings throughout the year was a way to celebrate and inspire the recipient to create their own moments in the New Year.

Below is the presentation pitched to the Director of Brand & Marketing to finalize and aid in choosing the final idea.

Programs Used
Illustrator

Project Contribution
Concepting
Design