Soft Play Catalog - Select Pages
Challenge
The sales team at Soft Play needed an all encompassing document that showed off the brand, the product, as well as their projects. Walking the line between catalog and glossy magazine, the catalog needed to appeal to multiple audiences as a one-size fits all solution for multiple marketing requests.
Sample page from client presentation.
Goals outlined during initial design research.
Design
While it’s impossible to be everything to everyone, we chose to focus on something everyone could agree on - fun. The experience of the brand took full center stage while providing technical information about individual products, overviews of custom installations, and hints at future growth. The unabashedly bright and bold visuals were put into repeating layouts with strict typography rules to reign in the chaos without reigning in the joy.
Programs Used
InDesign
Project Contribution
Client Presentations
Layout Design